The exhibition design is a complex and comprehensive work involving: architecture, materials, lighting, technology and aesthetics. The most basic of exhibition display design starts with aesthetics, that is, design. Once the design is done, the follow-up work will be simple and clear, and the effect of the exhibition can be displayed in front of the public. The style and form of exhibition design is very important to the entire exhibition hall, and can fundamentally affect the overall condition of the exhibition hall.
The exhibition design can be divided into three parts:
1. Temporary display
Temporary exhibitions include booth design, stage design, and event planning. It is necessary to find designers from exhibition design companies to integrate aesthetics into it to help Party A achieve the effect of publicizing and displaying corporate culture and displaying products. It is best to use paper or electronic versions. Provide design solutions in the form.
2. Long-term display
Long-term exhibitions include exhibition hall design, exhibition hall design, specialty store design, shopping mall design, etc. The plan is also completed by a professional exhibition design company just like the temporary display. The difference is that the long-term display will exist for a long time, and there will be no disassembly behavior in the short-term.
3. Multimedia exhibition
Multimedia exhibition display is a new display technique that emerged after the Shanghai World Expo. It uses traditional decorative design as a carrier, coupled with multimedia technology to "live" the design of the exhibition hall, achieving human-computer interaction and fun. It is suitable for various exhibition halls, museums, planning halls, science and technology halls and other interesting exhibition halls.
Classification of exhibitions
1. In terms of nature, there are two types of exhibitions: trade and consumption. A trade show is an exhibition held for industries. The main purpose of the exhibition is to exchange information and negotiate trade. The consumer exhibition is for the purpose of direct sales. Exhibitions open to industry and commerce are trade exhibitions, and exhibitions open to the public are consumer exhibitions. Exhibitions that have both characteristics are called comprehensive exhibitions.
2. In terms of content, the exhibition is divided into two categories: comprehensive exhibition and professional exhibition. Comprehensive exhibitions refer to exhibitions that include the entire industry or several industries, and are also called horizontal exhibitions, such as the Industrial Fair. Professional exhibitions refer to exhibitions that showcase a certain industry or even a certain product, such as the International Auto Show. One of the outstanding features of professional exhibitions is that they often hold seminars and report meetings at the same time to introduce new products and new technologies.
3. In terms of scale, the exhibition has international, national, regional, and local exhibitions, as well as exclusive exhibitions of individual companies.
4. Divided by time, there are regular and irregular exhibitions. There are regular four times a year, twice a year, once a year, once every two years, etc. In developed countries, professional exhibitions generally last three days. In the UK, annual exhibitions account for 3/4 of the total number of exhibitions. The exhibition dates are affected by financial budgets, orders and holidays, including peak seasons and off-seasons. According to a survey conducted by the British Exhibition Industry Association, March-June and September-October are the peak seasons for exhibitions, and December-January and July-August are the off-seasons for exhibitions.
5. According to the location of the venue, the exhibition is divided into indoor exhibition and outdoor exhibition. Indoor exhibitions are mostly used for exhibitions that display conventional exhibits, such as textile exhibitions and electronics exhibitions. Outdoor exhibitions are mostly used for exhibitions that display conventional exhibits, and display oversized and overweight exhibits, such as aviation exhibitions and mining equipment exhibitions. Exhibitions held in rotation in several places are called traveling exhibitions.
Exhibition design features
One. The design of the booth should reflect the corporate spirit, corporate culture and characteristics of the designed company.
two. The decoration shape can be changed at will, and the material recyclability is high.
three. The overall cost is much lower than the long-term display project.
four. The work cycle time is short. After the factory is made and processed, it can be assembled on site. The assembly time is basically controlled within 1-3 days.
Exhibition design process
One. Project contact: Obtain the information of exhibiting customers, obtain relevant information of customers' participation, and clarify the delivery date of the design drawings
two. Design: Communicate with designers and conduct design exchanges with customers in real time, deliver design drafts, design instructions, engineering quotations, and research to customers
Customers feedback and revise again, and deliver the final draft and project quotation.
three. Signing a contract: Determine the project price with the customer, clarify the mutual cooperation requirements with the customer, and sign the contract.
four. Production: Complete production and preparation work, and complete various procedures such as hosting, home venue, and exhibition hall.
Fives. On-site construction: On-site exhibition construction, handling on-site additions and changes, cooperating with customers' exhibits, and customer acceptance.
six. Exhibition Service: On-site maintenance during the exhibition. Arrange on-site emergency services and value-added services during the exhibition, and cooperate with customers’ exhibits to leave the site and dismantle them on site.
Seven. Follow-up